The bombs, in this case, are one-star reviews posted to aggregator sites like Rotten Tomatoes and IMDb, which draw not just from published reviews from critics but crowd-sourced input.

Now, a supposed 'review bombing' campaign against The Little Mermaid's is challenging that in the world of entertainment, or perhaps showing that the way we judge, interpret and understand media is about to change In evolutionary science, the argument goes, 'honest' signals survive because if everyone lies, no one trusts, which means both a lot more predators are killed by eating poisonous frogs, and a lot more frogs end up getting eaten. As animals have the ability to send each other all sorts of messages - brightly coloured frogs warning predators of their toxicity, loud bird calls to let a predator know they've been spotted - there's the obvious question: what motivates any of them to tell each other the truth? Instead, it's one more often seen in biology.

The Little Mermaid, Disney's latest live action remake of a cartoon classic, has been out for a week and is raising a question for all of us - and no, it's not how much Awkwafina rap it takes to go deaf. After the film released in May, a review bombing campaign prompted IMDb to alternately weight audience ratings. Halle Bailey, right, appears in a still from The Little Mermaid.

Download live a live remake